At the AI Cases Day conference, Nadiya Kreposna , a marketer with 18 years of experience and head of the marketing department at Kärcher Ukraine, a graduate of the WebPromoExperts Academy, spoke about how artificial intelligence (AI) helps optimize business processes.
Context of AI use
One of the key problems of marketers today is the creation of high-quality photo and shandong mobile number database ideo content. At Kärcher Ukraine, this issue has been solved thanks to close cooperation with the head office in Germany, which provides high-quality materials. The company has built clear business processes according to European standards, which helps to easily implement new technologies, including AI.
Marketing strategy
Our marketing department consists of three people, including me, and an external agency. The team is responsible for SMM, SEO, performance marketing, offline promotion, event management, and point-of-sale activities. We work with large partners such as Comfy and Epicenter, as well as internal communications. Our target audience is not only external partners, but also our employees.
Synergy of artificial and “natural” intelligence
Artificial intelligence is just a tool. The best results are achieved when we combine our knowledge creating a work breakdown structure in excel with modern technologies. As was said at one of the meetings: “When natural intelligence is not enough, we use artificial intelligence.” The main thing is the synergy between human efforts and AI.
The future of marketing with AI
The threat of AI replacing marketers is still being debated. However, it is important austria business phone List to understand that marketers who actively integrate AI into their work become more skilled and in demand. If you want to be among the leaders in your industry, AI is the path to success.