The book outlines 4 principles of Total Rewards that the company follows: icon 1 Google has shed the illusion of paying employees according to merit writes Laszlo Bock: “In a futile attempt to be ‘fair’ most companies invent reward systems that are supposed to reward the best and those who […]
The battle for the minds by Jack Trout – it will help you understand what the roots of marketing are what a brand is and how it is perceiv by consumers. The examples given in this work are of course outdated. But this book will provide an opportunity to understand […]
As soon as I outlined my intentions after 3 months I received confirmation of the opportunity to teach and after the same period I already read the course. strategic thinking Strategic vision for me was evolutionary. At first I was an account manager then I became a brand manager and […]
Marketing tips from Tatyana Lukinyuk 9 Some people create a business through this social network. There are those who promote their events or are engaged in fashion self-promotion. All these groups are different with different levels of needs. And you can get into them with your product. About bloggers Today […]
When you ask: why do you need it they cannot answer. Everyone ran and I ran. This is such a sad practice in marketing tactics. About empathy How to get into consumer insight First of all you need to remain yourself a person and a person and to some extent […]
Financial reward is not always necessary. Sometimes it is enough to apologize and solve the problem. But people are not accustomed to admitting mistakes. Formal phrases are not enough you need to communicate with the client sincerely” says Maxim Mozgovoy. Books to help you understand your customers:“Marketing rule: I come […]
Find out what is wrong with your company and deal with the causes of dissatisfaction. This is the first step in building a customer experience management system. Buyers will best tell you about pain points in interaction with your business. How do employees influence customer acquisition Maxim Mozgovoy tells how […]
That’s why we moved to New York. However the United States has its drawbacks – a strange healthcare system unhealthy food celebrity and superhero cults too many firearms (not in New York really. Politically Americans are more divided now than ever. Sustainability management 18 I came to the conclusion that […]
Shares of companies that are engaged only in the extraction of this mineral fell very much last year. In the US growth in this area is not expected despite the statements of the current president. I can safely say that the Ukrainian economy is not energy efficient. The indicator of […]
If all people on Earth had the standard of living of an average. European then the resources of our planet would simply not be enough. It’s funny but so far the main argument of Americans. Who do not believe in climate change is a rhetorical question with religious overtones. Who […]
The Ukrainian economy is not energy efficient. Our indicator is 5 times worse than in France Gaidut Katya Gaidut journalist at LABA Nikolay (Nick Turchak is a program manager at Growing Energy Labs. Inc (Geli. Previously worked on small commercial projects for the installation of distributed generation systems in New […]
Sure, I can help you with that! B2B email lists are an important tool for businesses looking to reach out to other businesses and promote their products or services. These lists are essentially collections of email addresses and other contact information for companies and their decision-makers in various industries and […]
