The 3 most important Pillars of Emotional Marketing for a Brand

The 3 most important Pillars of Emotional Marketing for a Brand. Competition between companies is becoming fiercer. Products and services are becoming more homogeneous every day and companies must look for ways to stand out from the rest. Emotional and Experiential Marketing. Is one of the best measures to achieve this objective. But what does … Read moreThe 3 most important Pillars of Emotional Marketing for a Brand

The 3 areas of work that every SEO consultant should know and work on NOW

The 3 areas of work that every SEO consultant should know and work on NOW. Being visible on Google is the goal of many people but, to achieve it, we have to stay up to date with the latest developments in the world of SEO. To do this we must ask ourselves, How does SEO … Read moreThe 3 areas of work that every SEO consultant should know and work on NOW

What is ROI in Digital Marketing: How to calculate and improve it

What is ROI in Digital Marketing: How to calculate and improve it. Knowing the profitability of an investment is essential in Marketing. To calculate it, the most widespread formula is ROI ( Return On Investment ), which allows us to know whether the campaign we have carried out has had a positive or negative economic … Read moreWhat is ROI in Digital Marketing: How to calculate and improve it

60 SEO Strategies: Web Positioning Techniques and Actions on Google

60 SEO Strategies: Web Positioning Techniques and Actions on Google. SEO or Search Engine Optimization is a world full of strategies . Web positioning in search engines is a challenge for those companies and businesses that want to position themselves on the first pages of Google organically. Or, in other words, how to position yourself … Read more60 SEO Strategies: Web Positioning Techniques and Actions on Google

SWOT Analysis: Guide with Examples + 3 Free Tools

SWOT Analysis: Guide with Examples + 3 Free Tools. Today we are going with a very important topic when developing your Marketing Plan: the SWOT analysis. In addition to analyzing the SWOT matrix and its elements, we are going to see several examples and a free template so you can do your own analysis. Although … Read moreSWOT Analysis: Guide with Examples + 3 Free Tools