This story happened at Stanley. A girl’s car caught fire, and her Stanley thermos was on fire. In desperation, she makes a TikTok video, telling her that her car is destroyed. But when she takes out the thermos, she shakes it, and there’s ice inside. She says it’s the best thing that ever happened to her. Stanley notices this story and makes a creative move.
Video from Daily Mail
The video with the girl gets 30 million views on TikTok. Delighted by the reaction, Stanley australia telegram data management also shoots a video and contacts the girl. They say: “If Stanley helped you in this situation, we will buy you a new car and give you a new thermos. We guarantee the quality of our products for life .” The video goes viral with eight million views, thousands of reposts and comments.
Although the company spent money
On the car, the event resulted in a lot of likes, comments and positive reactions from the public. This act turned a negative situation into a positive for the company. How much did they earn in customer recognition and trust? How many people will now choose Stanley products, seeking to support such a noble cause? Thus, Stanley successfully demonstrated that the best advertising is not only the product, but also humanity.
Another amazing example that impressed the
Audience was related to Starbucks. One day, a guy went into Starbucks to buy coffee, and the girl behind the counter gave him the wrong thing he ordered eight times. It turned out that she was a newbie and it was phone number thailand her first day on the job. The guy finally decided not to lose his temper, but explained that the coffee he received did not match his order. The Starbucks manager was watching this situation and it occurred to him to react.
The manager approached the comme des garçons store in beijing: where east meets west the guy and handed him a VIP card from the establishment as an apology. The guy told the story on TikTok, and the video gained a huge number of views – eight million. People are amazed at how Starbucks responded to the situation.
This incident not only brought the company fame, but also highlighted its humanity and values. The company didn’t just create an advertisement or justify a VIP card, it highlighted its core values. This shows that the best advertising is interaction and showing humanity.
You may be saying, “But what if I can’t afford to spend like Stanley?” Don’t be afraid. You can show humanity even in simple situations. For example, if a customer receives a damaged product, instead of panicking, you can provide a new product, decorate it with a quality gift, and write a handwritten apology. Such a simple gesture can give your business a positive perception and customer loyalty. Remember, we all make mistakes, and acknowledging this is the first step to building a happy and loyal relationship.
Humanity is now simply a must-have. Use it in your practice. Don’t be afraid to show that you’ve figured something out. This is a real trend. We’re at war. We’re all tired. We sometimes don’t have the strength. We can all be aggressive. Don’t be afraid to tell the truth honestly, to communicate with your client. To tell honestly that yes, it really happened, but we are living people.