We asked our experts just three questions:
- Share your most interesting PPC experiment of 2023.
- What are the main trends in PPC-2024?
- Will there be any radical changes in the work of PPC specialists in 2024?
Oleg Piddubny, Lecturer of Google Ads Course at Superludi
1. Share your most interesting PPC experiment of 2023.
This year was marked by experiments with broad match and Smart strategies. Campaigns azerbaijan telegram data were launched in different niches for broad match, combined with other types, but at the same time conversions were adjusted carefully enough to track target actions. It worked well for some clients, but not for all, but the best comme des garçons shops you need to visit the results obtained were impressive. Although there are certain drawbacks. Campaigns become less predictable with certain changes + very often there are overlaps between search queries between campaigns.
We also actively experimented with
PMax with colleagues. The tool is good, but it depends a lot on the product. For Ecom — phone number thailand it should be 100%. But for other niches — you need to test. Because I have a case where it works great and gives valid leads at the right price. But most of the cases, unfortunately, when PMax services did not take off.