Writing the best email subject lines is an art in email marketing. Think of the subject line as the title of your email story, enticing readers to dig deeper.
A compelling email subject line directly impacts open rates, engagement, and the overall success of your campaign.
In this guide, we’ll uncover the secrets to writing irresistible subject lines. We’ll explore the psychology behind click-worthy subject lines, break down successful examples, and provide best practices to turn your sales subject lines into marketing champions.
From interesting statistics to proven formulas, we’ll give you the tools to make your subject lines superstars.
Email Marketing Statistics and Interesting Facts
Did you know that the first email was sent by a computer engineer in 1971? In other words, email has a history of over 50 years.
Of course, most people didn’t have email in 1971. However, the latest data from Statista shows that there will be 4.26 billion email users worldwide in 2022. That number is expected to grow to 4.7 billion by 2026.
Email is an easy way to stay in touch with customers, but it also comes with its own set of dangers. According to the Global Data and Marketing Alliance (GDMA), the average global email open rate in 2023 was 33.9%. Only 8.77% clicked to open, while 3.53% clicked on a link.
Those are not great odds. That’s why we need to create better email subject lines that will encourage subscribers to open the emails and take further action .
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What Is the Subject of an Email ?
The subject line is the short text that appears in the recipient’s inbox, summarizing the contents of the email and enticing them to open it. It is an important component of email marketing, forming the first impression and playing a major role in determining open rates.
email subject examples – gmail
Image from Gmail
Unlike the email subject line, which is an internal heading or a heading in the body of the email, the subject line is visible before the recipient opens the email. So it should grab attention right away.
The best email subject lines strike a balance cameroon whatsapp data between being informative and intriguing, enticing recipients to click and read more.
Why is it important to have a good subject line in an email ?
In the crowded world of inboxes, your email needs something that stands out to grab attention. Here’s why a well-written subject line is critical to your email marketing success:
Cuts Through the Clutter : Imagine hundreds of emails vying for the recipient’s attention. A strong subject line acts as a beacon, making your message stand out and increasing the chances that the recipient will open it and engage with it.
Increases open rates : Research shows that effective subject lines can significantly increase open rates. By piquing curiosity or offering a clear value proposition, you encourage email recipients to click and dig deeper.
Sets Tone and Expectations : A well-crafted subject line sets the tone for your email. Whether it’s a light, fresh update or an informative announcement, it prepares the reader for the content inside.
Improves Brand Awareness : Consistently using clear and concise language in your email subject lines can help increase brand awareness. Recipients begin to associate your brand with valuable and relevant content.
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What What is the best subject line for an email?
Best Email subject lines have one thing in common: they make the email irresistible to the target consumer. In other words, every email won’t work for every consumer.
You are familiar with conversions , right?
Conversion Sequence
At each stage of the funnel, consumers are looking for different types of content.
For example, the top of the funnel is wide open. This is where potential customers first learn about their needs and, if you’re lucky, your brand. They’re looking for educational information that will help them become more familiar with your offering.
If you send these people a 20% discount, they probably won’t convert. They’re not ready.
It is better to choose a topic that offers value through education.
That’s why the best email subject lines are written for a very specific audience.
How Can I Grow My Email List?
Many entrepreneurs consider their email lists to be among their most valuable assets. The more emails you collect, the more opportunities you have to convert customers.
But how do you collect more letters ?
Hello Bar offers an elegant solution.
When you sign in to your account, select the “Grow your mailing list” goal.
Grow Your Email List with Hello Bar
Then you can decide what exactly you want to see in the Hello Bar and how it should look.
How can I get more emails?
When someone new comes to your site, they will see the Hello Bar. If your offer is attractive enough, they will sign up.
Just make sure your offer is compelling enough to entice people to sign up. You want visitors to see significant value in the offer.
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Tips What to Keep in Mind When Creating a Professional Email Subject Line
The best subject lines communicate something specific and value-oriented to recipients. In other words, they promise something great if the prospect opens the email.
Follow these tips to keep your tricky email subject lines professional, compelling, and effective.
1. Act with personal interest
Your prospects are looking for number one.
Your emails should have something of value in them, no matter what.
2. Arouse curiosity
In marketing, curiosity is a good thing. It means people are interested and want to learn more.
Think about parenting for a second. If you tell your child that they can’t go into a room in your house because there’s something there that you don’t want them to see, what happens?
Your child will spend the next 1,960 hours trying every spy trick to get into that room undetected. You will have a child who could join the CIA tomorrow without any training.
We are programmed to satisfy curiosity. In the subject line, tease recipients with some valuable information that they can only get by reading.
3. Make an offer they can’t refuse
We talk a lot about offers here on the Hello Bar blog. Offers are what make the marketing wheel turn.
Without an offer, you have no takers. It’s just common sense, right?
But you need to deliver the best offer at the right time. What will convince your readers to click on your email? A subject line that is irresistible.
Suggest a discount code or coupon
We offer free shipping on all orders for a limited time.
Launch a new product at half the current price
Significantly reduce the price of a package of goods or services
Offers like these make users click, if only to explore them in more detail and decide whether they’re worth their time—or money.
4. Offer a quick and easy solution
We like simple and easy things. What can we say? We humans are quite lazy.
If you can offer a quick and easy solution to a real problem, your email subscribers will click. They won’t have a choice.
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See where we’re going? Tease a simple solution to a legitimate problem
5. Create urgency and scarcity
There are two types of urgency and scarcity:
law
Manufacturer
You don’t want to create scarcity or urgency. That might have worked 10 years ago, but consumers have become smarter .
Confused? Let me explain.
You’ve probably heard about the Department Store Pricing Scandal . Consumers took screenshots of product pages on store websites when items were on sale and discounted. The prices were the same.
It’s artificial urgency. People think they’re getting a good deal, but they’re not.
Legitimate urgency and scarcity look like this:
2 days only: 20 percent off your next purchase
Only 5 left: hurry to buy them before they’re gone
Memorial Day Sale: Hundreds of Items 10-50 Percent Off!
What’s the catch? Each of these promises must be true.
If you tell your followers that you’re only discounting your product for two days, you better have the sale end in 48 hours. Likewise, if you say you only have five products left, you better not have 100 stored in boxes in your bedroom closet.
6. Educate your audience
Education is marketing that goes unnoticed.
Gary Vaynerchuk This was proven by his Wine Library TV show, which ran for years on YouTube. Instead of selling wines from his online store, he tasted wines and gave his honest opinions.
Inform your audience – email subject
He used honesty and information to get people to buy. They listened to his video blog, then visited his website and bought wines based on his recommendations.
In the subject line, tell your subscribers what you’re going to teach them. Let them know that this isn’t a sales pitch — just information.