Expensive cars. Clothes. Hair. Jewelry and vacations are perfectly fine products and services to market to the black community. But if our marketing departments are targeting a community solely to buy their products without thinking of how they can serve that community. Then we’re doing more harm to our customers than good. Like many populations. Black people appreciate and almost demand to see themselves in marketing. But is our product or service helping or hurting? Are we selling a false image of success—something that makes us want to keep up with the joneses rather than live meaningful and productive lives? As I shar earlier. We want people to buy our products and services. But we should also be concern about the communities we are marketing to.
How marketers can help
How marketers can help As marketers. We don’t have to stand idly by while we watch one of the main consumer populations in america struggle. We can do something. In fact. It’s expect of us. Nielsen report that 42 percent of black adults country email list expect brands they purchase from to support social causes. That’s 16 percent higher than the total population. Here are just some of the ways we can support the financial advancement of black people as marketers .
By nurturing up-and-coming
By nurturing up-and-coming business owners. You support the growth and expansion of black-own products. This is important because it helps to balance the flow BO Leads of money entering and leaving the black community. It also creates more positive representation of black entrepreneurs for the next generation to aspire to. Support the expansion of financial literacy resources in black communities .