KPIs in health sector marketing

Doctors can tell if a treatment is working for a patient based on various health indicators. Likewise, there are indicators that can tell the health professional what the status of their clinic is. In this post we talk about the main KPIs in the health sector.

What is a KPI?
KPI stands for Key Performance Indicator, in Spanish key performance indicators. In short, a KPI is a metric that is used to know the results of a certain plan or strategy, based on previously set objectives. That is, KPIs are used to see if a strategy is being successful or not.

Measurable: It must be measurable.
Simple: It should be easy to measure.
Relevant: It must be related to the objectives of the clinic.
Main KPIs in the clinic.

A good KPI must meet the following requirements

This is the first KPI that comes to mind for anyone who has a business, whether it is a restaurant or a dental clinic. Profits are the result of calculating the telemarketing list clinic’s income and deducting expenses. We have put monthly benefits, but they can be measured in any period of time.

Number of daily consultations
That is, how many patients are seen per day in the office. This is very valuable information since it allows us to detect seasonal patterns and predict when it will be necessary to reinforce attention or, on the contrary, when activity decreases.

New patients
Perhaps the most important KPI is the number of new patients who come to the office. This number is obtained through monitoring and is essential for your long-term sustainability.

The clinic after a first consultation

Loyalty rate
This is the percentage of patients who return to. Loyalty rates in the health sector are generally very high since users prefer to have a reference medical professional and do not change unless it is due to need or discontent.

Action steps to determine this and other KPIs include implementing a patient record system. This record should include potential patients’ names, emails, and how they found the clinic.

Regardless of how you implement this process, data is collected daily and examined weekly or at least monthly.

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