User-generated content (ugc) is a great way to keep posting brand content on your marketing channels while also boosting customers’ perception of your brand.So how exactly do you start a user-generated content campaign? In this post. We’ll show you why you should consider using more ugc in your next marketing efforts. Then show you a step-by-step process to help you plan your own ugc campaign.
Benefits of using user-generated content
Benefits of using user-generated content Want to know why you should be using more user-generated content? We’ve compiled a few reasons. Can increase conversions This study by reeve tells us that people consider content create by peers or “people like them” to be more influential than any kind of content a brand may create. User generated content africa email list stats reeve study Of course. You shouldn’t consider that finding as a sign to stop creating your own brand content. But. Instead. Consider user-generated content as content that supplements your original content.
Your brand may promise different benefits
Your brand may promise different benefits and features from a particular product or service. But. When a user sees that these claims are back up by reviews BO Leads or stories from real-life customers like them. Then they’re more likely to convert. Makes customers feel part of a community. Another benefit of user-generate content is you’re able to create a community around your brand. By giving users and customers the space to create content around your brand—from your products to your values—you can create deeper ties that will help encourage customers to stick around longer.