The email header is one of the most important parts of an email. It’s the first thing that recipients see, and it can make or break whether they open your email or not. That’s why it’s so important to get it right. Here are 10 best practices for writing email headers: keep it short and to the point. The average email user sees hundreds of emails per day, so they don’t have time to read long, rambling subject lines. Keep yours short and to the point, no more than 50 characters. Use keywords. When people search their inbox for emails, they often use keywords. Make sure to include relevant keywords in your subject line so that your email will be more likely to be found. Personalize your subject line.
When you personalize your subject line
Tou’re more likely to get recipients to open your email. Use the recipient’s name, or reference something that they’ve previously interacted with you about. Use numbers. Numbers are attention-grabbing, so using them in your subject line can help to increase your open rate. For example, “5 tips to improve your email marketing” is more likely to be opened than “email Ghost Mannequin Service marketing tips.” use power words. Power words are words that evoke emotion or action. Using power words in your subject line can help to increase your open rate. For example, “free” and “limited time” are two power words that are often used in email subject lines. Use a question. Questions can be a great way to get recipients to open your email. For example, “what’s your favorite color?” or “do you want to learn how to save money?” use a call to action. Tell recipients what you want them to do.
Or “sign up now for our free webinar.” avoid using all caps. Using all caps in your subject line can make it look like spam. Instead, use uppercase letters sparingly to emphasize certain words. Avoid using exclamation points. Exclamation points can also make your subject line look like spam. Instead, use a period or question mark to end your subject line. Test different subject lines. The best way to determine which subject line works best for your email is to test different ones. Send out a few BO Leads different emails with different subject lines and see which one has the highest open rate. Following these best practices will help you to write email headers that are more likely to be opene. By following these tips, you can increase your email open rate and improve your email marketing results. Additional tips: use a clear and concise preview text.
