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Collecting and analyzing data for email marketing campaigns is essential for optimizing their effectiveness and achieving desired outcomes. The process involves several key steps, each contributing to a comprehensive understanding of subscriber behavior and campaign performance. Subscriber Information: Start by collecting relevant subscriber data during the sign-up process, including names, email addresses, demographics, and preferences. … Read moreHow do you collect and analyze data for your email marketing campaigns?

The email header is the first thing your recipient sees, so it’s important to make it count. A well-written email header will help you get more opens and replies, which can lead to more sales, more leads, or simply better communication. Here are a few tips for writing email headers that get replies: keep it … Read moreHow to Write Email Headers That Get Replies