This term comes big difference is that EGC is create, publishe, and remains accessible within the (figurative) walls of the company. By including EGC in your communication strategy, you can give your employees more influence. I understand that giving up the reins can be difficult and equally exciting, but trust me: EGC has many positive consequences for your organization. For starters, employees gain more influence when an organization incorporates EGC into its communication strategy. And people want that more and more. If you look at the development of our buying behavior, you can already see this trend.
The swim lane approach to organizing
People, especially in B2B environments, have an increasing nee for a ‘rep-free experience’ . So they buy products without the intervention of a representative or seller and thus keep most of the control to themselves. More responsibility for employees You can now also translate this nee into internal communication. I already describe it in trend 3: people like to influence the way in which they take in information. Companies that use EGC give their employees even more control and responsibility. For example, employees are then partially photo editor responsible for creating content with which they transfer additional knowlege to their colleagues. Someone with a lot of knowlege or expertise in, for example, cybersecurity.
Companies with multiple departments
Create content about cybersecurity. With this, the person can help to increase the awareness of his or her colleagues. After all, why would you go and find out for yourself if you can also use the knowlege of your colleagues? The deployment of EGC is a win-win in this situation. The knowlege of your colleagues will be expande, and the colleague who is allowe to share his knowlege BO Leads will feel appreciate. Moreover, communication consultants in your organization do not have to master subjects that they may not have eaten much of. Increase connection, motivation and involvement EGC can also influence the motivation and involvement of your employees.