Today is an easy-to-digest article in which I want to share with you a fantastic experience that I had this week and that, although it arose spontaneously. Can serve as an example of a marketing effect or benefit: naming the things . Specifically, I come to talk to you about Bundi , a friendly robot owl that was born for the. Iron Blogger project and that is already capable of continuously monitoring the blogs of those registered. Notifying us when someone fails to fulfill their publication commitment and also when each one publishes. a new post. Yes, I could have put it this way : we programmed a script to solve the main obstacle we faced when starting the.
Iron Blogger project
Who was going to monitor an unknown number of blogs, week after week, to determine if or not fulfilled the commitment? But, said like that. It sounds different, right? The effect of having a name If I tell you that not everything in this world has its own name, but if what matters. You’ll still roll executive data your eyes at me. I am aware that perhaps I am getting into fertile ground but don’t get me wrong, please understand where I am going.
In this world, things are things and have their name as a thing. But when you really care about something or you want to “humanize” it, giving. It its own identity and granting it, even metaphorically, properties. Of human beings (such as emotions, thinking capacity or communication), you give it a name . Without going any further, a stuffed animal is a stuffed. Animal but your child’s stuffed animal, the one he always has, is not called a stuffed animal, it is called “Punchi”.
Punchi is important
We love Punchi, we pamper him, Punchi gets sick and Punchi knows how to protect you. Punchi is cool. If you decide to give a name to a small part of. Your project or a BO Leads process of it, you are giving a lot of importance to. That part or process, you are giving it what I would call “ marketing life” . That is, by having a name, you can continue giving it an identity. You can give it emotions and that, that is a very valuable weapon for Marketing.
As you already know, Bundi has been the little program that we have created. To cover the first and essential of Iron Blogger ‘s tasks/challenges : controlling those registered so that they publish. But, shortly after we began to lay the foundations for its operation, we realized that if it was able to determine that someone had not fulfilled their commitment, once the deadline had expired, it would also be able to detect that someone was approaching the deadline. without fulfilling it. And, if he could detect it, he could warn that person that she was about to “have to pay.”