Although it may seem contradictory to work in the journaltic genre for. The corporate sector and generate positioning it not. The equation simple it about using the principles of journalm such. As topicality truthfulness relevance rigor and transpncy. In the brand’s content and thinking about the consumer from. Marketing as a receiver with criteria. Who overwhelm by the information offer that it receives daily to achieve. The objective of growing sales raing reputation and positioning. Learn keys to doing brand journalm brand journalm done well contributes. To the business objectives of positioning reputation engagement with audiences promotion and sales. And I promote it for key reasons generates publications. That increase the prestige of the brand and also the knowlge.
Corporate culture
Of the public that follows it. Although there a commercial tactic involv. It a great alliance tween marketing and journalm to provide. Valuable transpnt current and truthful information to the end user. The objective not to divulge the nefits of the mobile app designs service brand’s products or services but to generate. Trust and increase reputation through information and knowlge transfer. You do not depend on external communication channels use and create your own channels such. As podcasts webinars blogs ebooks magazines or similar.
Channels and Audience
It not about suing and sending press releases or brochures. The proposal to democratize brand knowlge to generate appropriation of it with valuable content. To do good brand journalm it essential to know the audience. The value of information strategic seek BO Leads stories with tenacity integrity transpncy commitment. To value and always open and available. If you achieve th your brand will a tremendous storyteller. That no one will want to ms. If you lik what you read we invite you to watch. Our free brand journalm course in which we delve deeper into th topic.