Marketing university have you heard of brand journalism there many doubts about.Whether the union of journalism and marketing is a compatible combination. From my point of view as a social communicator and expert in public relations and marketing. It is a compatible combination and I am going to tell you why. When we talk about brand journalism we refer to renewing the traditional content of companies using the interesting skills of journalism to report in the digital or traditional sphere generating an itorial contribution from their products and services and generating knowlge and appropriation.
Portfolio Presentation
In the development of corporate communication brand journalism aims to avoid saturating and uninteresting communications. What is sought with brand journalism during its implementation brand journalism seeks to transform business content into a tool that transmits its philosophy knowlge and purpose to its audiences. Today more than mobile app development service ever audiences – given the new reality generat by the pandemic – looking for and neing tter products and services and brand communication that is more human closer more contextualiz enrich valu and faithful. It is important to note that brand journalism is not new. It was born many years ago and en implement by multinational companies such as rbull coca-cola cisco intel among others coming references and influencers in their industries.
Digital Assets
Union of journalism and marketing in today’s society the amount of information is unfathomable in fact we speak of infoxication ; therefore you have to differentiate yourself and work on communications stopping delivering content focus on sales BO Leads positioning and networking to start building – from your competitive advantage and purpose – content that adds value and generates double impact that is supplying content about their products and or services while focusing the message on the contribution they generate to the environment society and the profitability of their company and the planet.
