highly personalized campaigns , creating content (emails, announcements, blog articles, etc.) capable of arousing interest in company decision makers. In post-sales, ABM operates with a view to customer satisfaction and customer success . Monitoring activities are then absolutely crucial: data analysis, carried out using advanced tools and technologies, guarantees the success of the overall strategy. Business performance is measured based on metrics such as customer retention , increased sales and long-term value generated. “Account based growth is a highly targeted and personalized approach aimed at meeting the specific needs of previously selected key accounts.” Serena-m-tondo290b-n-1 Serena M. Calabrò Project + Operation
Account-based growth is particularly effective in industries
manager consultant + ABM specialist Return to index ABG vs Traditional Marketing: What’s the Difference Account-based growth is particularly effective in industries where specific key accounts can significantly contribute to company revenue. It’s more targeted and customizable than a traditional approach to marketing , and drives higher revenue and stronger relationships with strategic accounts. Before examining the differences between account based growth (ABG) and traditional marketing . It should be noted that they are not exclusive approaches but complementary to each other. Depending on the sector and Business Email List company objectives. It is possible to resort to hybrid strategies, capable of adapting flexibly to different needs. Difference 1: the approach to the target Traditional marketing seeks to reach a large audience through mass
with the difference that it does not focus primarily
campaigns, while account based growth focuses on a limited number of key accounts . In this it is similar to account based marketing . With the difference that it does not focus primarily on the customer acquisition phase but extends over the entire customer journey. Account based growth is a highly targeted and personalized approach aimed at meeting the specific needs of previously selected key accounts . In traditional marketing it is easier to find messages that are more standardized and designed for a wider audience. In ABG, the alignment between marketing and sales must be “surgical” . Each team must focus on the same accounts as a priority, collaborating and sharing BO Leads data constantly. In traditional marketing there is usually less alignment, and sales can struggle with constant streams of leads to process. Given the type of alignment required, account based growth must almost always leverage advanced tools and