You might be surprised at how vague many organizations, including traditional companies, are about their digital goals. To effectively analyze data that directly impacts your company, you need to know key performance indicators (KPIs).
If you are not a decision maker, you are not responsible for creating your company’s goals, objectives, and KPIs, as they should already have been established by your company. However, your experience can help you establish these goals, especially for smaller projects or clients who need it.
Tracking
Once you set your goals, objectives, and KPIs, you’ll have a clear idea of what you need to track. For optimal results, we recommend using a tag management tool like Google Tag Management to track a variety of interactions, from the basic to the more advanced and complex.
Goals, objectives and KPIs
Content analytics resources rarely include the concept of prediction, but creating content without knowing direction can be counterproductive. Understanding combinations of metrics such as pageviews is essential for further analysis.
Predicting outcomes may involve statistics and regression analysis, but it doesn’t have to be that complicated.
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Keeping track of metrics like monthly pageviews, conversions, or sales in a spreadsheet can help you spot patterns, predict averages or target numbers, and determine what actions need to be taken.
Can Google Analytics help you with your content ideas
For example, if you consistently get 800 to 1,000 pageviews per month for six months, you can set a performance BO Leads threshold and predict future results.
The average number of page views is around 800 to 1,000, so if you do the same thing next month without implementing any new features, you can expect page views to be in the same range.
If you get more than 800 to 1,000 page views, you’re overperforming (let’s do more of what works).
If it’s below 800, you’re underperforming (you should investigate why).
How to analyze content performance
Content analysis is not limited to a specific format and can be performed by different people in a variety of ways.
Nonetheless, you can follow the steps below to detect trends and patterns, content themes, conversion opportunities, and get more accurate numbers.
