Nothing speaks louder than the facts–especially when it comes to engaging professionals on linkedin. Sharing relevant industry stats, surveys, case studies, research, and data can help bring your posts to life.
Be sure to keep all stats, facts, and figures relevant to your brand. This helps ensure that your content on linkedin is informative rather than just fluff. While LinkedIn is a great place to engage with colleagues, it’s also important to step outside of the professional realm from time to time. Sharing posts about inspiring entrepreneurs or uplifting stories can help lighten up your content and give readers something different.
Step Outside of Your Industry
Plus, stepping out of your industry means you’re not just talking shop all the time, which can be refreshing for both yourself and your followers.One of the best things business database about LinkedIn is that it gives you a chance to show off what makes your business or industry unique–namely, the people and culture that make up your team.
Posting employee spotlights, workplace stories, or behind-the-scenes looks can be a great way to humanize your brand and give readers an authentic look into your world. Not to mention, it’s a great way to turn your employees into brand advocates.
Don’t be afraid to ask questions of your followers! Asking for input on a certain topic or inviting users to share their thoughts can help spark interesting conversations and get more people engaged with your content.
Feature User-Generated Content
Do you have customers that have achieved amazing things with your product or service? Highlighting customer successes is a great way to show off the value of your brand and give readers something to aspire to. User-generated content can be a powerful tool for driving engagement on linkedin, as BO Leads it shows readers that other people believe in what you’re doing and are willing to share their experiences.
Consider featuring user-generated content in the form of reviews, testimonials, or even photos or videos from your employees or customers. Arcteryx reposting content about a new store opening from an employee on linkedin. The latest stock market numbers got you hot in the face? Or maybe your saas product just dropped a new feature that changes the game?