Solosin Vladimir Solosin senior digital marketer at Yandex.Taxi Developing a marketing strategy and promotion plan is one of the most important stages when launching new products and services on the market. With their help you can identify the business goals of the company specify the tasks and performance indicators. The strategy reflects the nes of the audience and the user’s journey from the first interaction with the brand to purchase.
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During the development of a strategy and plan for marketing activities marketers face difficulties. They can make mistakes consciously or unconsciously. Vladimir Solosin gives a list of the most common shortcomings and mistakes that occur when Saint Lucia Business Email List creating a marketing strategy. How to develop a marketing plan to promote a product 0 How to develop a marketing plan to promote a product 1 Lack of clear goals and achievable KPIs Goals should be numeric specific and achievable. You ne to immiately register how many clients and for what period you want to get what financial indicators you ne to change how to achieve this. How to develop a marketing plan to promote a product 2 For example.
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Increase the number of orders to 500 per day until September 1”; “Ensure revenue growth by 1.5 times by the end of the 4th quarter”; “Increase the number of app installs in Russia to 4000 per day in 2017” etc. How to develop a marketing plan to promote BO Leads a product 3 Misunderstanding of the audience ignorance of its nes Making mistakes at this stage is critical. A marketer must be able to identify the nes of the target audience. How to develop a marketing plan to promote a product 4 For each segment the product must bring its own value cover precisely its ne which is different from another segment. Segmentation can be form according to various criteria: socio-demographic territorial behavioral psychographic etc.