Acquisition : You can check the awareness and performance of your content through the number of views and user influx. The Landing Pages report in GA4 instead has Sessions , Users and New Users.
Behavior : Behavior: Determines how users interact or engage with content. Your definition of participation may vary depending on your preferences. Analyze average engagement time and event count metrics for quick analysis. Although these interactions don’t always result in conversions, we ‘ve included event counts here because they’re still an important indicator of user interest.
Conversions : Understand which pages contribute to the things that matter most to your business, such as purchases, sign-ups, and how you measure awareness and engagement.
Dividing reports into ABCDivide the report into ABCs
Note: We’ll start with the Content group, but the same process applies to all default dimensions in the Pages & Screens and Landing Pages reports.
content group
Organizing your content into groups first allows you to get a holistic view and quickly identify areas that require more detailed analysis. This telemarketing list process can be residential phone numbers made easier by grouping content instead of analyzing each page manually.
Take, for example, a digital marketing blog that covers topics such as social media, advertising, SEO , etc. By organizing these topics into groups within Google Analytics 4 (GA4), you can easily analyze how each group is performing.
Real life examples of content analysis
Note: This data is just a demonstration to familiarize yourself with the thought process during content analysis.
Using ABC, we can see that the SEO content group is the most BO Leads popular content in terms of views (96001). It’s also the most engaging content, with users staying on SEO pages for an average of 1 minute and 14 seconds (most are around 20 to 30 seconds).
In other words, you might think that a group of content that succeeds in engaging users would lead to a lot of conversions, but that’s not the case (in our example, there were only 62 conversions).
SEO content had only 62 conversions, far lower than social media, which had nearly 10 times lower views (10,438) and engagement (average user time spent 26 seconds).
