whether the email was open how long the email was open how far down the email a recipient scrolls whether any links in the email were click the recipients ip address the recipients email client and device type the recipients location tracking pixels can even be us to determine if your subscribers are viewing emails in dark mode. You can use the information gather from tracking pixels to optimize future email campaigns. For example, if a particular email has a low open rate, you could try adjusting the subject line or the sender name to improve the chances of the email being open.
Subscribers Each Callout
A lot of the information you find in the analytics or reporting from your email service provider (esp) comes from tracking pixels. Email marketers can also use these pixels to segment their mailing lists and improve email personalization. This doesnt mean email business lead marketers are using personal information, but rather that theyre looking at how long each user engages with each part of the email to determine what will be most relevant for each recipient on the list. Then, marketers can deliver the kind of content their subscribers want. How does mail privacy protection impact tracking pixels?
Has a Unique Look and
Apple mail privacy protection tracking hero image mail privacy protection is a new feature introduc by apple in ios 15, ipados 15, and macos monterey. This feature pre-loads email images, causing the tracking pixel to fire before an actual recipient opens the message. As a result, email open rates and some other BO Leads metrics may become inflat and inaccurate. The mail privacy protection (mpp) feature also hides the ip address of the user, making it more difficult for email marketers to track the location of the user. This means that email marketers may ne to rely on other methods, such as geolocation bas on the users email provider, to get a rough idea of the users location.