Specifically those that satisfy these three conditions: they make more than $25 million in gross revenue they hold data on over 50.000 consumers they earn at least 50% of their income through data brokers (i.e.. Selling consumer data) it’s understandable why the digital giants above are so oppose to this act. But there is another critical difference from the gdpr that may actually be the saving grace for these companies: the ccpa is opt-out. Meaning an individual consumer has to make the effort to do so if they don’t want their data collecte or store. As such. Marketers may be able to adhere to the laws without adding much friction to their marketing funnel and data collection processes. Because of the opt-out nature of the ccpa
We live in a data-driven age.
It doesn’t have the same negative impact on marketing databases as the gdpr changes. What the ccpa means for consumers when the ccpa bill passe on may 29. 2019. Many consumer protection groups celebrate. Viewing this as a significant victory. We live in a data-driven age. Where companies leverage consumer data for personalize marketing. Automate customer service. And laser-focuse sales techniques. This is a double-ege sword for consumers. As you can benefit from sharing more. But you run risks when companies aren’t taking care of your personal information. “the consumer privacy act will allow consumers to take control of and make informe choices about their own data. Control that fosters a healthy relationship to technology and overall digital wellbeing.” elizabeth galicia. From common sense meia (ccpa bill co-sponsor) under the ccpa.
What the ccpa means for companies
Consumers have several fundamental rights: access – request a full data disclosure from companies. Accessing information that includes biometrics. Internet browsing information. Purchasing history. Geolocation data. Academic and employment information. And more. Delete – if a consumer doesn’t like anything. They can request to have their data delete. Opt-out – consumers have the right to opt-out so that a company cannot sell any of their data. Ultimately. The ccpa gives consumers more transparency from companies so that they can have more control over their personal information. What the ccpa means for companies so. If your company fits the bill in satisfying the three aforementione conditions above. It would be expecte to adhere to the ccpa regulations. Which are: companies must make data available upon request via mail or email. Companies must provide information on data selling.