At the beginning of the second decade of the 21st century, the situation began to change. Minimalism and responsive design have become trends. Users scrolled more and more willingly, which is why “long” pages, i.e. pages that can be scrolled, were created.
Mobile devices have also introduced a revolution in the way we use the Internet and websites. Nowadays, many people are addicted to scrolling on their smartphones.
Meaning of Above the fold today
But that doesn’t mean it doesn’t matter at all. It is still important that attention-grabbing elements and the most important information are at the forefront. If only so as not to scare away the user and avoid a high bounce rate.
What should be on the page above
Internet users today have greater awareness and requirements Ws Data than before. It’s harder to please them and meet their needs. Sometimes one small UX error in the Above the fold space can cause a user to leave the website and never come back.
It is also worth remembering that Internet users get bored quickly – research has shown that website owners have only 8 seconds to interest the recipient (OptiMonk).
What is crucial is the goal you want to achieve through your website and what actions you encourage your recipients to take.
Above the fold design: effective practices
Take care of attractive design The appearance of a website is as important as its usability, and sometimes even more – for example.
Above the fold and the resolution of the device
When it comes to the first impression. An unattractive design that catches BO Leads the eye immediately after loading is an effective way to shrink your audience base.
Place the most important information in the foreground.
If a User Enters a Website With the Intention. Of Purchasing a Product, He or She Wants. To See Information Related to This Activity. In the Foreground. At This Point, He is Most Likely. Not Interested in the Brand’s History and Employee Education, but Only. In a Quick and Specific Solution. To His Problem.
Therefore, the Most Important. Information and Elements, Depending. On the Purpose, Should Be in the Foreground. In the Above the Fold Section.