The 3 most important Pillars of Emotional Marketing for a Brand. Competition between companies is becoming fiercer. Products and services are becoming more homogeneous every day and companies must look for ways to stand out from the rest. Emotional and Experiential Marketing. Is one of the best measures to achieve this objective. But what does … Read moreThe 3 most important Pillars of Emotional Marketing for a Brand
The 3 areas of work that every SEO consultant should know and work on NOW. Being visible on Google is the goal of many people but, to achieve it, we have to stay up to date with the latest developments in the world of SEO. To do this we must ask ourselves, How does SEO … Read moreThe 3 areas of work that every SEO consultant should know and work on NOW
What is ROI in Digital Marketing: How to calculate and improve it. Knowing the profitability of an investment is essential in Marketing. To calculate it, the most widespread formula is ROI ( Return On Investment ), which allows us to know whether the campaign we have carried out has had a positive or negative economic … Read moreWhat is ROI in Digital Marketing: How to calculate and improve it
60 SEO Strategies: Web Positioning Techniques and Actions on Google. SEO or Search Engine Optimization is a world full of strategies . Web positioning in search engines is a challenge for those companies and businesses that want to position themselves on the first pages of Google organically. Or, in other words, how to position yourself … Read more60 SEO Strategies: Web Positioning Techniques and Actions on Google
SWOT Analysis: Guide with Examples + 3 Free Tools. Today we are going with a very important topic when developing your Marketing Plan: the SWOT analysis. In addition to analyzing the SWOT matrix and its elements, we are going to see several examples and a free template so you can do your own analysis. Although … Read moreSWOT Analysis: Guide with Examples + 3 Free Tools
Just as a space of calm in the middle of the storm is key to making good decisions, white space is important for highlighting important information in email messages. If you are in the world of online sales. It is convenient to use full stops to space out ideas and give due relevance to each … Read moreUse spaces to separate important ideas
So if it comes to internal communication. Email is not the best channel for all types of messages. Furthermore, according to this information revealed by Kaiako. Therefore, Email is the least preferred customer service route for consumers with 23%; The telephone. And chat are higher up thanks to their immediacy in the responses. To be … Read moreTips to communicate better in email messages
Continuing with the line of thought from the previous point, another big mistake is thinking that marketing has no costs or having that mentality that confuses expenses with investment. Marketing well done can mean investing 5 to earn 500 , if we do branding it is because it works and gives us a very high … Read moreNot having a healthy connection with money
That we have the ability to extract learning from our mistakes does not mean that we have to make a lot of mistakes to learn more; Nothing of that! In this post we will show you that by reducing brand positioning errors, we learn much more than by making them. Many times we start a … Read moreMain brand positioning mistakes that you should avoid
The company’s mission and vision show, respectively, the value the company currently offers and where it wants to go in the coming years. Note that this is a more corporate definition than purpose, which is much more aspirational. The mission and vision help tell the current story of the company and the future it wants … Read moreWhat is the mission and vision of the company
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